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May Transparency Report

Josh Hamburger May 29, 2019

At Doctorpedia, we are on a mission to transform healthcare information by providing high quality doctor-led bite-sized video content to anyone seeking health and wellness answers. We have made great strides in this effort and are excited to share our progress.

 

We believe that a fully dedicated website is the best way to give our users an immersive experience. To date, we now have 4 condition-specific websites that are live (Diabetes, Depression, Carpal Tunnel Syndrome, and Migraine) with more websites going live every week!

 

We have created innovative technological processes that will allow us to rapidly scale out the websites in record time, so stay tuned!

Traction

 

The first 2 quarters was of 2019 were all about traction and getting data and stats so we can work smarter and engage with users better – all while boosting our automation for website development and accelerating our roll out. It has been a stellar 6 months and we are very excited to share the numbers and secrets behind what went down!

 

 

A stadium of people!!

Diabetespedia saw over 56,000 people visit the website during this period, amounting to 75,000+ sessions and over 172,000 page views.

Dodger Stadium in Los Angeles has a 56,000 capacity – the same number that visited our website from February to May! Luckily our website has capacity for lots more people!

It’s All About Diet

 

When we test… we really test! We did 1,200 separate tests on what content people want for Diabetespedia… yes, you read that right: 1,200! Within each test were more micro tests and within those micro tests were even more tests!

 

Here’s an example of just one of those tests:

 

Do people prefer diabetes-related content about diet, exercise, supplements, or something else?

 

 

And the winner…

 

 

Our data revealed that ‘diet‘ ranked in our top 10… 9 times!!

 

In fact, our top performing piece of content on both Google and Facebook was “The Common Sense Diabetes Diet” article.

 

Overall, the performance for our content – videos and articles – on Google and Facebook was outstanding:

 

Google

 

The average Click-Through Rate (CTR) for Google across the health industry is 3.27% – this is the percentage of times that users click on a result in their search. For Diabetespedia, the CTR from Google was over 9% – a 275% increase from the average!

9% Click-Through Rate is a 275% increase from the average!

Facebook

 

The industry average for a Click-Through Rate (CTR) on Facebook is 0.83%. Our Diabetespedia content averaged a 7.83% CTR – a 943% increase!

Pregnant Women with Carpal Tunnel

 

Last month we launched our website Carpal Tunnel Syndrome with our founding medical partner Dr. Kyle Bickel. What is most fulfilling is when we see people using our information to improve their health – whether it is the videos or the articlesor discovering doctors, resources, clinical trials or anything else! For example, two women really resonated with our article about pregnancy and carpal tunnel on carpaltunnelsyndromepedia.com:

Actionable Steps

 

At Doctorpedia, we don’t just want to provide information. Our goal is to fill in the gaps within the patient journey. Having large amounts of website users is great (and we still can’t get over how setting up some tests for 10 users a day has led to tens of thousands of views), but the real value comes from actual user engagement and when someone is empowered to take or discover their next step.

 

In fact, there were 12,609 actions on the Diabetes MVP website:

These results were beyond our very best projections and what they tell us is: If people are offered the opportunity to take a next step (such as discovering a clinical trial, chatting with a doctor, or learning about more treatment options) when they are seeking information about themselves or a loved one – they will take it!

 

And this is really central to the Doctorpedia vision: standard advertising assumes that products and services need to stand on the sidelines of a website – either in the side bar or sometimes hidden within the content –  to get your attention.

 

When we envisioned a health website for the 21st century, we knew we needed to build a website from the ground up that offers a truly intuitive, congruent, and additive experience. We vowed to always put the patient first and provide them with products and services that can help – when they are looking for them.

 

Doctors, life saving drug treatments, clinical trials – these should not be treated like cars or vacations! We knew the whole paradigm in health information was wrong and understood that we could only get it right if we worked with the very best and most visionary specialists, technologists and marketers.

Seeking partners that are trustworthy and helpful to the people on our website is a key part of our mission.

Welcome to our new Chief Strategy Officer!

 

It is against this background that Leonard Atlas was promoted to Chief Strategy Officer. Leonard is now responsible for our engagement with the medical industry – for planning our growth strategy, developing licensing opportunities, and ensuring we stay true to our brand values of trustworthy and credible content when engaging with other parties. We are actively partnering with companies in the insurance, clinical trial, and e-commerce space to help people along their patient journey by sending our traffic to their resources. Seeking trustworthy partners that are helpful to people coping with difficult health situations is not only a key part of our mission – it is our mission.

Condition-Specific Websites

 

Many people ask us why we are building condition-specific websites. The answer in our mind is super clear: if you are looking for ‘heart attack’ information, do you want to go to a page on a generic website or would you rather go to Heartattackpedia, featuring leading doctors like Dr. Jackie Eubany – our latest Founding Medical Partner? With engaging videos, articles, resource reviews, frequently asked questions, and more – these websites are valuable resources for their specific patient communities and anyone who wants to learn about the conditions.

 

Our Carpal Tunnel Syndrome website launched in April!

Our Migraine website went live in May!

Our Back Pain website is almost complete and will go live this week!

Our Heart Attack website is in development and will be launched soon as well!

Light “Holding Page” Websites

 

While we systematically launch our condition-specific websites on our network of 2,000+ domains, we have built a holding page for each of those sites – these holding pages provide a sampling of the resources we will review when the site is live, as well as information to get in touch with us about potential partnerships. 

Infinitely Scalable, Highly Efficient

 

I have been busy as well. As part of my role as Head of Content/Product, I’ve spent the last 4 months with our developers in the US, UK and Argentina ensuring that our roll out of websites is now infinitely scalable, highly efficient, and AI-powered. We could not cover our 2,000+ conditions without the very latest technology. In fact, it would have taken us 10+ years to build what we are doing now with the technology from even 3-4 years ago. It now takes us only a week to produce a website that is customized to the complex specifics of a unique condition and we are aiming to bring that timeframe down even further in the coming months to 20 hours!

5 Months of Testing

We learned from our pilot launch of Diabetespedia and Depressionpedia and implemented changes to improve the layout, design, and functionality of our websites. While every Doctorpedia website is specifically tailored to the needs of that patient community, we have worked with multi-site experts and developers to build a consistent back-end where we can make changes to all of our websites with the click of a button and keep certain aspects of our sites consistent and in line with our brand. You can see this new design in our two latest websites:

Carpal Tunnel Syndrome and Migraine Websites

Using our new design template and multi-site back-end for the first time, we have built websites for Carpal Tunnel Syndrome and Migraines. Both websites feature the Chief of Pain Medicine at USC, Dr, Steven Richeimer.

 

We are very excited to introduce our newest website feature on each of these websites: our Doctorpedia Doctor Directory.

Doctor Directory

Starting with Carpaltunnelsyndromepedia and Migrainepedia, every website will feature a doctor directory where users can find a doctor in a US city near them and call to schedule an appointment. While every expert can be featured on the map, we also have a premium option where doctors can sign up to feature their headshot, a link to their website, and a Doctorpedia full bio page with their credentials, social media links, and more information.

 

Even with our very early testing, we are seeing great results that demonstrate the proof of concept that these directories will be a great feature for our websites and a valuable income generator. There are lots of innovations that we are including in the map and directory, so stay tuned for our next update!

Doctor Profile

Josh Hamburger

Head of Content/Product

Josh Hamburger is Doctorpedia's Head of Content and Product. Josh is responsible for many aspects of the company's offering including managing all of the content that goes on every website, brand messaging, external documents, and building each condition website. With a background in film/television production and screenwriting, Josh is passionate about storytelling and works hard to connect everyone with the story of Doctorpedia.