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How Does Doctorpedia Work?

At Doctorpedia, our main goal is to deliver engaging and credible health information and resources at every touchpoint of the point of care experience. Whether you are at home, work, on the go, or at the doctor’s office, we want to showcase relevant content to you when you need it most and empower you to take control of your health.

While we feature doctors in our videos and all of the written content on our pages is reviewed by doctors and medical experts, our content is not a diagnosis and the medical professionals featured on our websites only provide information and context.

 

To ensure that we live up to our high standards, we have an extensive review process for every piece of content on our websites:

Video Content

Our condition video process begins with the doctors. Once we have confirmed that the doctor is a board certified specialist in the field and that he or she is empathetic and engaging, we lay the groundwork for filming a series of condition videos. Our content team works with the doctors to create an outline of topics that are most relevant to the condition and give the doctor enough time to formulate succinct and helpful responses. Once the doctor is ready, our video production team schedules the shoot and then films the video series in either the doctor’s office, home, or another suitable location of the doctor’s choosing.

 

After the series has been filmed, our video production team edits the footage into short 1-2 minute clips about specific topics. We add lower-third texts that provide supporting information (along with sources), engaging b-roll clips that relate to what the doctor is saying, music, graphics, and everything else that make the videos enjoyable to watch.

 

The videos then go through review by our medical editors for accuracy, our content team to ensure that they are engaging, and finally our doctors and Chief Clinical Advisor Dr. Joseph Alpert for final approval.

 

It is only then that our content team sorts them into categories for the website’s patient journey and adds transcripts so that users can follow along with and share the text. Our developers will then add them to the condition website and only after all of these steps are our videos ready to inform the world.

Written Content

Just like our video content does, the articles and resource descriptions on a Doctorpedia website undergo a lengthy review process. It all starts with our research team as they use analytics to find the keywords that are being searched for every condition. They will also find hot topics (especially when technology is changing the way the condition is treated or managed) and address anything that needs more depth than the videos provide. This first step is crucial not only so that we can ensure that our content comes up at the top of the search results but also so that we know that we are providing for the needs of the patient community.

 

From there, our content team assigns topics to our medical writers who write the articles in a clear, engaging, and informative manner. Those articles then go through the review process by our content team (for clarity and tone), our medical editors (for accuracy), and finally our doctors will approve before they go on the websites.

 

Once they pass these reviews, our content team works with our development team to add the articles to the website and incorporate as many relevant videos, links, and additional resources on the page so that the user can find more information and take action.

How We Make Money

As of now, Doctorpedia is funded solely by investors. However, once we have gained enough traction, we plan to utilize a “cost-per-click” business model. While most other medical websites are either government-funded or utilize distracting ads that pop up out of nowhere, we believe that it is essential to our mission that we only make money when we’ve helped users with their medical and health needs. That being said, we are exploring some display ads that do not clutter the pages or detract from the learning experience.

Additionally, Doctorpedia’s videos and b-roll clips are available for licensing and syndication. We believe in delivering evidence-based learning to as many people as possible. To that end, we are open to licensing our high quality content to other websites, media companies, or anyone else who wants to educate and engage their users.

What does “cost-per-click mean”

Doctorpedia features and reviews many resources that can help people manage their conditions. While they differ by website, they include things like apps, clinical trials, books, products, and more. We feature links to these resources’ websites on our pages. We will secure partnerships with these resource companies so that when our users click from our links onto their websites, they pay us for bringing them traffic.

Does this compromise the website’s integrity?

We don’t believe that it does. While some of our links will generate revenue for Doctorpedia, we will be clear about which ones are sponsored by adding a “$” next to the resource. Doing this will ensure full transparency, so that our users will know when they are making us money. But the transparency doesn’t stop there: Our content team is completely independent of any “cost-per-click” partnerships. That’s right – our reviews and descriptions are written and featured on our websites without any knowledge of which ones will generate us revenue. Our relationship with our users is paramount to our mission and we will not allow our content to be determined by the companies that give us money. We will not let our content be sold to the highest bidder if that means tarnishing our objectivity and losing your trust.

How are we doing?

We pride ourselves in delivering content and building websites for every medical condition. If you have any ideas or input regarding anything that we might want to feature on our websites or want to suggest ways in which we can better help you manage your condition, please drop us a line! We’d love to hear from you!


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